Privacy policy
This Privacy Policy explains how BRIGHTBRIO LIMITED, operating PleasureDept (“PleasureDept,” “we,” “us,” or “our”), collects, uses, discloses, and protects personal information when you visit pleasuredept.com, shop with us, contact us, use live chat, subscribe to communications, or otherwise interact with PleasureDept.
01 Scope of This Policy
This Policy applies to personal information processed by BRIGHTBRIO LIMITED in connection with PleasureDept. It does not apply to third-party websites, apps, or services that operate under their own privacy policies.
PleasureDept is powered by Shopify. Shopify and other service providers may process personal information in connection with your use of the store, as described below.
02 Adult-Only Audience
PleasureDept sells adult toys and intimate products and is intended for adults. You must be at least 18 years old, and at least the legal age required in your jurisdiction, to use the store or place an order.
We do not knowingly collect personal information from children. If you believe a minor has provided personal information to PleasureDept, contact us at support@pleasuredept.com so we can review and take appropriate action.
03 Personal Information We Collect
Information you provide to us
We may collect your name, email address, phone number, billing and shipping addresses, account information, order details, marketing preferences, and other information you choose to provide when you shop, create an account, subscribe, or contact us.
Order and transaction information
We collect information about products you view, add to cart, purchase, return, or request support about, together with order numbers, transaction status, delivery details, discounts, and related customer-service history.
Payment information
Payments are processed by Shopify and/or payment processors. Depending on the payment method, those providers may collect card, bank, wallet, billing, or authentication information. We receive transaction-related information needed to complete the order, manage refunds, prevent fraud, and maintain business records.
Communications and live chat
If you email us, submit a contact form, or use Shopify Inbox live chat, we may collect the content of your message, contact details, support history, and related technical information needed to respond.
Device, browsing, and cookie information
When you use PleasureDept, we and our service providers may collect IP address, browser type, device type, operating system, cookie or similar identifiers, general location derived from IP address, pages viewed, searches, clicks, cart activity, referral source, and other information about how you interact with the site.
Reviews, feedback, and other content
If you submit a product review, rating, photo, feedback, survey response, or other content, we collect the information you submit and information associated with that submission.
04 Information About Intimate Purchases
We recognize that order history involving intimate products may feel particularly private. We use this information to process orders, provide support, maintain records, prevent fraud, improve store operations, and for other purposes described in this Policy.
You do not need to provide information about your sexual orientation, sex life, health conditions, or other sensitive personal traits in order to shop with us. Please avoid including unnecessary sensitive details in reviews, contact forms, or live chat messages.
05 How We Use Personal Information
- Provide and operate PleasureDept, including displaying products and maintaining your shopping session.
- Process orders, payments, returns, refunds, and deliveries.
- Create and manage customer accounts and saved preferences where available.
- Respond to customer-service requests, contact-form submissions, and live chat messages.
- Send transactional messages about orders, payments, shipping, returns, security, or policy updates.
- Send marketing communications when you have subscribed or when otherwise permitted by law.
- Personalize and improve the shopping experience, site content, navigation, and product presentation.
- Measure site performance, understand usage, and conduct analytics.
- Detect, investigate, and prevent fraud, abuse, security incidents, and other harmful activity.
- Comply with legal obligations, enforce our terms and policies, and establish, exercise, or defend legal claims.
- Support corporate transactions such as a merger, acquisition, financing, reorganization, or sale of business assets.
06 Legal Bases Where Required
Where privacy law requires a legal basis for processing, we rely on one or more of the following as appropriate: performance of a contract with you, compliance with legal obligations, our legitimate interests in operating and protecting the business, and your consent.
Where we rely on consent, you may withdraw it at any time, subject to applicable law and the limits of services already performed.
07 How We Share Personal Information
We may disclose personal information to service providers and other parties that help us operate PleasureDept. These may include:
- Shopify, which hosts and powers the online store and provides commerce-related services.
- Payment processors and fraud-prevention providers.
- Warehousing, fulfillment, shipping, logistics, and delivery providers.
- Customer-support and communications providers, including Shopify Inbox for live chat.
- Email, marketing, analytics, advertising, and cookie/consent technology providers.
- IT, hosting, security, data-storage, and technical service providers.
- Professional advisers such as accountants, auditors, insurers, and legal advisers.
- Government authorities, regulators, courts, law-enforcement bodies, or other parties when disclosure is required or permitted by law.
- A buyer, investor, lender, successor, or other relevant party in connection with a merger, sale, financing, reorganization, or similar corporate transaction.
08 Shopify
PleasureDept is hosted on Shopify. Shopify may process information about your device, browsing activity, cart, orders, payments, account, and interactions with the store in order to provide services to BRIGHTBRIO LIMITED and, in some cases, to provide Shopify consumer services such as Shop or Shop Pay.
Shopify may process certain information under its own privacy terms when you use Shopify consumer features. You can review Shopify’s consumer privacy information through Shopify’s legal and privacy pages.
09 Cookies and Similar Technologies
PleasureDept and our service providers may use cookies, pixels, local storage, tags, and similar technologies to keep the site working, remember preferences, understand site performance, measure marketing, prevent fraud, and support advertising where used.
Depending on your location, a cookie or privacy control may allow you to accept, reject, or manage certain non-essential technologies. You can also use browser settings to control cookies, although disabling some cookies may affect site functionality.
Typical categories of cookies
- Strictly necessary: required for core site functions such as cart, checkout, security, and session management.
- Functional: remember preferences and improve convenience.
- Analytics: help us understand traffic, usage, and site performance.
- Advertising or targeting: help measure campaigns or personalize advertising where enabled and permitted.
10 Marketing Communications
If you subscribe to marketing emails or other promotional communications, we may use your contact information and engagement data to send news, product information, offers, and other marketing content.
You can unsubscribe from promotional emails by using the unsubscribe link in the message. Even if you opt out of marketing, we may still send transactional or service-related communications about orders, accounts, security, or changes to our policies.
11 Advertising, Analytics, and U.S. Opt-Out Rights
We may use analytics and advertising technologies to understand how PleasureDept is used and to measure or personalize marketing. Under some U.S. state privacy laws, certain disclosures of personal information for cross-context behavioral advertising or targeted advertising may be treated as a “sale,” “sharing,” or targeted advertising even when no money is exchanged.
Where applicable law gives you the right to opt out of these activities, we will provide an available privacy choice or request method. Any legally required opt-out preference signals will be handled as required by applicable law and the capabilities of our site and privacy tools.
12 U.S. State Privacy Rights
Depending on your state of residence and whether the applicable law applies to BRIGHTBRIO LIMITED, you may have some or all of the following rights:
- Access or know the categories and specific pieces of personal information we process about you.
- Correct inaccurate personal information.
- Delete personal information, subject to legal exceptions.
- Obtain a portable copy of certain personal information.
- Opt out of certain targeted advertising, sale, sharing, or profiling activities where those rights apply.
- Limit or withdraw consent for certain uses of sensitive personal information where applicable.
- Appeal a decision we make about a privacy request where state law provides an appeal right.
- Receive equal service and pricing and not be unlawfully discriminated against for exercising privacy rights.
To submit a privacy request, email support@pleasuredept.com and clearly state the right you want to exercise. We may need to verify your identity before completing a request. If applicable law permits an authorized agent to act for you, we may request proof of authorization and may still take reasonable steps to verify your identity.
13 California Privacy Notice
If the California Consumer Privacy Act, as amended, applies to BRIGHTBRIO LIMITED, California residents may have rights to know, access, correct, delete, and obtain information about certain disclosures of personal information, and to opt out of sale or sharing as those terms are defined by California law.
In the preceding 12 months, the categories of personal information we may have collected include identifiers and contact information; customer records; commercial information such as products viewed or purchased; internet or other electronic network activity; approximate geolocation derived from IP address; customer-service communications; and inferences used to support store operations or personalization.
We collect these categories from you, your device or browser, Shopify, payment and fulfillment partners, and other service providers. We use and disclose them for the business and commercial purposes described in this Policy.
We do not exchange personal information for direct monetary payment as part of our ordinary business model. However, certain advertising or analytics disclosures may be considered a sale or sharing under California law. If applicable, we will provide the legally required method to opt out.
14 Retention
We retain personal information only for as long as reasonably necessary for the purposes described in this Policy, including completing transactions, providing customer support, maintaining business and tax records, preventing fraud, resolving disputes, enforcing agreements, and complying with legal obligations.
Retention periods vary by data type, transaction status, legal requirements, security needs, and whether you maintain an active customer relationship.
15 Security
We use reasonable administrative, technical, and organizational measures intended to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure. No online service or method of transmission is completely secure, so we cannot guarantee absolute security.
You are responsible for keeping your account credentials confidential and for using appropriate security practices on your own devices.
16 International Data Transfers
BRIGHTBRIO LIMITED, Shopify, and other service providers may process personal information in countries other than the country where you live. Those countries may have different data-protection laws.
Where required, we use appropriate legal mechanisms or safeguards for cross-border transfers of personal information.
17 Third-Party Websites and Services
PleasureDept may link to third-party websites, social platforms, payment services, or other external services. Their privacy practices are governed by their own policies, and we encourage you to review those policies before providing personal information.
18 Changes to This Privacy Policy
We may update this Privacy Policy to reflect changes to our practices, services, technology, legal requirements, or business operations. When we update it, we will revise the “Last updated” date and provide additional notice where required by law.
19 Contact Us
For questions about this Privacy Policy or to submit a privacy request, contact:
BRIGHTBRIO LIMITED
PleasureDept
Email: support@pleasuredept.com
Website: pleasuredept.com